The feature of hiding phone numbers, called "call masking" or "custom caller ID," is used to
keep communication between multiple parties anonymous and hide participant numbers.
This feature is useful in situations where there is no need for parties to exchange their
phone numbers. It is especially important for business purposes for people who value their
safety and want to keep their phone numbers private.
Custom caller ID can be used by
businesses to display a consistent phone number that represents their brand. This can help
build trust with customers and make it easier for them to recognize incoming calls from the
business.
In addition to increasing the call pickup rate from targeted customers, this feature can
also help build trust and credibility with customers.
When customers see a familiar number displayed on their caller ID, they are more likely to
answer the call and engage in conversation. This can lead to increased sales and better
customer relationships.