FAQ ยป What is a Custom caller ID ?
What is a Custom caller ID ?
- A custom caller ID, also known as "call masking," is a useful feature that enables you to assign an alternate phone number to a specific agent. The primary purpose of custom caller ID or call masking is to enhance privacy and security, as the alternate number is not linked to the agent's actual phone number.
- Call masking technology also allows your business to hide its real phone number and display a different number instead, such as a local or international virtual number, which can increase the likelihood of a successful call.
- In addition to enhancing security and privacy, using custom caller ID can increase the call pick-up rate, particularly in cold calling situations, making the targeted customer feel more at ease and comfortable with answering the call.